UNDERSTANDING NIL Name, image, and likeness opportunities allow eligible student-athletes to explore endorsements, appearances, and content collaborations. A good opportunity should support your goals without compromising your education or sport. KNOW THE RULES NIL policies vary by state, school, athletic association, and competition level. High school athletes should check school and state association policies. College athletes should consult their compliance office and current applicable guidance. REVIEW THE DETAILS Before signing, understand deliverables, deadlines, payment, exclusivity, cancellation provisions, and rights to use your name, image, and content. Seek qualified guidance on contracts and taxes. THINK LONG TERM Choose partners that align with your values. Building trust, protecting your reputation, and maintaining flexibility matter as much as the immediate deal.